Why Squarespace and not WordPress?
I look at Squarespace like a Mac, and WordPress like a PC. Everything on Squarespace is built for Squarespace, by Squarespace, so everything works seamlessly together. On WordPress, like a PC, most things are made by outside sources. There are tons of options available, and sometimes they work well together, and then sometimes something gets updated and things get tricky. Often, you'll need an outside developer to come in and fix stuff. Like PCs, WordPress offers a lot more customization options, and for businesses that have been at it for a long time and have the money to throw at it, it's a great option. But for those who are just starting out, and want something that's really user-friendly, Squarespace is my number one recommendation.
Do you have a style or website philosophy?
I do have a philosophy (see below), but at the end of the day this is your site and you have to love it, so if you want something different, that's totally fine.
So what's your philosophy?
I believe that websites should be clean and clear.
I believe that each page should have a specific call to action, and that when someone looks at your website, they should know exactly what to do, and when to do it.
I'm not a fan of tons of side-bars (or any, frankly), or fancy scrolls.
A Home Page should have an opt-in, and an invitation to take a next step ("read how I work with clients here", or "read more about me here").
An About Page should have an invitation to read how you work with clients, which should lead to an invitation to a consult.
I believe that each step the client takes through your site should be guided by you, and that a website that is too busy will be clicked away from quickly. Too many options of actions to take leave people confused, and taking no action at all, and we can't have that, now can we?
I've found a website that I absolutely love. Can you copy it?
Well, yes and no. First of all your site should be yours, and copying anyone else's copy or design is a no-no. But we can absolutely use it for inspiration; in fact, the more specific inspiration you have, the faster and easier this will be! Another thing to consider is that many of the fancy sites you love might have a lot of complicated coding put in place by an expensive developer. A Squarespace site will be more streamlined and less complicated, but also has some design limitations.